Sales Management Diploma Program

Sales Management Diploma Program

The diploma program in Sales Management is designed to provide an opportunity for students to develop knowledge and skills relevant and required to work in sales management positions including sales, advertising, and marketing.  Students will develop and strengthen their skills needed to sell and market products and services in a variety of industries.  Students will be given an opportunity to learn about business and professional communication, selling, consumer behavior, negotiating, marketing, advertising, retail management, and operations and merchandise management.  This program emphasizes the importance of utilizing strategies to communicate effectively with customers and to develop strategies for selling and marketing.

Upon completion of this program, students should be able to:

  1. Demonstrate an understanding of foundational business (selling, advertising, marketing) practices
  2. Utilize strategies to communicate effectively with customers
  3. Understand and develop strategies and skills for selling and marketing
  4. Understand consumer behavior and how it is important for the planning and development of marketing strategies
  5. Develop the ability to negotiate and resolve conflicts
  6. Develop marketing strategies and plans
  7. Understand ways to connect with customers and deliver value
  8. Demonstrate an understanding of retail, operations, and merchandise management concepts


Enjoy Strong Career Opportunities

According to the Bureau of Labor Statistics,Projected Employment for Sales Managers has a projected increase of 8%.1

Program length – 6 months, retrieved 8/23/2019

Business and Professional Communication
Introduction to Selling
Consumer Behavior
Negotiation and Dispute Resolution
Marketing Management
Advertising and Promotion
Retail Management
Operations and Merchandise Management
Student Success Strategies
Professional Success Strategies

Sales managers plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.