Sales Management Diploma Program

Sales Management Diploma Program

100% of the program is online

What is Sales Management?

There are a variety of roles and duties that can be associated with Sales Management. Typically, a salesperson must have excellent communication skills and regularly interact with colleagues and customers to gain new orders and build a sales pipeline. A Sales Representative’s duties may also include recruiting and training of new sales representatives as well as management of internal teams or departments. A Salesperson drives the fundamental strategies that allow their business to connect with customers, build strong relationships and grow revenue. Sales Representatives have a comprehensive knowledge of current market trends, use strong leadership skills to motivate and inspire their team, oversee advertising and marketing to draw customers to their organization and many other similar tasks.

The diploma program in Sales Management is designed to provide an opportunity for students to develop knowledge and skills relevant and required to work in entry-level sales management positions including sales, advertising, and marketing.  Students could develop and strengthen their skills needed to sell and market products and services in a variety of industries.  Students can learn about business and professional communication, selling, consumer behavior, negotiating, marketing, advertising, retail management, and operations and merchandise management.  This program emphasizes the importance of utilizing strategies to communicate effectively with customers and to develop strategies for selling and marketing.

What Career Options Are Available In Sales Management?

Typically, if you have no prior experience in sales, Sales Management Diploma graduates start as an entry-level Sales Representatives for an organization. Once you have spent some time in the sales field, there are a variety of avenues for career advancement in the sales field, such as Purchasing Agent, Retail Agent or Marketing. Sales Representative positions are found in many organizations from government agencies to private corporations.

Most importantly, according to the Bureau of Labor Statistics, Projected Employment for Sales Managers has a projected increase of 8%.1

How Do I Start A Career In Sales Management?

Getting your diploma in Sales Management is a great place to start! To start the Sales Management Diploma at Rockford Career College, you simply need a high school diploma or equivalent to enter. Our online Sales Management Diploma Program takes as little as six months to complete.

Upon completion of this program, students should be able to:

  1. Demonstrate an understanding of foundational business (selling, advertising, marketing) practices
  2. Utilize strategies to communicate effectively with customers
  3. Understand and develop strategies and skills for selling and marketing
  4. Understand consumer behavior and how it is important for the planning and development of marketing strategies
  5. Develop the ability to negotiate and resolve conflicts
  6. Develop marketing strategies and plans
  7. Understand ways to connect with customers and deliver value
  8. Demonstrate an understanding of retail, operations, and merchandise management concepts

Why Choose Our College?

For 150 years, Rockford Career College has provided training for companies to grow and for people to advance in their respective careers. Over the years, we have kept pace with the needs of businesses to ensure that the skills they need are the skills we teach. All of us here at Rockford Career College are here to help you succeed, whether it’s our free tutoring, helpful financial aid options, or connecting you with businesses for that great job. We may have changed names and locations over the years, but our goal remains the same: To prepare you for quick entry into the workforce.

Financial Aid available to those who qualify.

Program Length - 6 Months


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100% of the program is online

After you complete the Sales Management Diploma Program, you could continue with our online, 7-month Business Administrationt Associate Degree completion program.  That's only 13 months total to get an associate degree..  

Reference:, retrieved 2/11/2020

Business and Professional Communication
Introduction to Selling
Consumer Behavior
Negotiation and Dispute Resolution
Marketing Management
Advertising and Promotion
Retail Management
Operations and Merchandise Management
Student Success Strategies
Professional Success Strategies

Sales managers plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.